George Guida is a co-founding partner of ArchiTAG. He is an ARB architect and LEED AP leading forward-thinking designs and applied research. After working in leading architectural practices in the UK and Italy, George has emerged as a prominent figure on artificial intelligence in design practices, giving workshops and lecturing extensively in the U.S. and internationally. Originally from Rome, Italy, he completed his architectural studies at the Architectural Association, and at the Harvard Graduate School of Design. George has taught at the Harvard University’s GSD, Wentworth Institute of Technology, and Northeastern University. Prior to establishing the firm in 2019, George worked on high-end projects in Europe, Asia, and the Middle East at Foster + Partners, and as a researcher at the MIT Media Lab.

Tatjana Crossley is the co-founding partner of ArchiTAG. Her design leadership fosters a diverse collective of voices and agendas across the practice that integrate culture, history, and place-making with design process. She brings forward applied research on the sensorial and psychology of immersive spaces and virtual realities. Tatjana has lectured internationally and is currently an Assistant Professor at Wentworth Institute of Technology. Prior to establishing ArchiTAG in 2019, she completed her PhD at the Architectural Association, Master’s at Harvard’s Graduate School of Design (M.Arch II) and Bachelor’s at Rice University (B.Arch) and has worked on international projects at SOM in San Francisco.

Since joining ArchiTAG, Akhil has been part of the integration of custom AI workflows into architectural and research projects. Akhil is currently completing his Master in Design Engineering at the Harvard Graduate School of Design, and holds an expertise in machine learning, data analysis, product design and mathematics.

Polina is an research assistant who joined ArchiTAG in 2024. At the practice, she has worked on research development for curatorial projects and an upcoming book publication. She completed her Diploma at the Architectural Association in London with a research focus on design theory and representation.

Jean joined ArchiTAG in 2024. She has contributed on AI research development and practice communications. Jean holds a BSc in Architecture from the University of Santo Tomas, and has worked as an architect for several years in Manila.